Yue Hai Tang • wineapp, a restaurant specialising in Cantonese barbeque, was one of 5 restaurants in Shanghai to receive its first MICHELIN Star in 2024. A MICHELIN star is awarded to restaurants with expertise in culinary cooking, with wine pairing playing a crucial role in elevating the culinary experience.
Yue Hai Tang • wineapp is one of the first adopters of its “充酒堡”. This innovative approach centers on minimizing a restaurant’s overhead costs by entrusting wineapp with the responsibility of curating a tailored wine list for their partner establishments and subsequently delivering the selected wines upon customer orders.
In the conventional restaurant setup, establishments are required to stock and manage their own wine inventory, resulting in substantial upfront expenses. However, through this collaborative initiative, restaurants gain access to wineapp’s extensive inventory comprising over 500 SKUs of wines. Subsequently, wineapp takes charge of creating a personalized wine list for partner restaurants, and the selected wines are only delivered when a customer places an order. This strategic partnership, achievable due to wineapp’s on-demand delivery model, enables restaurants to significantly reduce their initial investment in wine inventory and optimize storage space, as wineapp efficiently manages the curated list and delivers wines to the restaurant upon receiving an order.
The collaboration with wineapp transforms the operational and inventory management dynamics for restaurants. By allowing wineapp to curate the wine list they are able to tap on their expertise and restaurants can focus on their core competencies. This synergy not only streamlines operations but also enhances cost-effectiveness.
The partnership between wineapp China and Yue Hai Tang in Shanghai represents a significant departure from traditional restaurant inventory management and a reimagining of the conventional wine commerce model. This partnership not only promises innovation but also contributes to reshaping the culinary landscape.
About wineapp
Founded in 2019, wineapp China is an omnichannel wine platform providing on-demand wine delivery nationwide. wineapp utilises an offline-to-online strategy, converting offline restaurant customers to their online app and mini program. Branded as China’s award winning wine experience, they currently have 7 contemporary wine experiences across China.
About Yue Hai Tang • wineapp
Yue Hai Tang • wineapp embodies the culinary vision of an experienced chef, cultivated through years in Shanghai’s prestigious kitchens. With a capable team, they craft an enticing array of Cantonese barbecue dishes. Complementing their staple menu, patrons indulge in seasonal delicacies and meticulously crafted specialties like pastry-encased lobster and crab meat.